The move brings together many years of expertise, regional strength and a shared commitment to customer focus under a single future-oriented brand. This represents the next step in establishing MB Energy as a clear, recognisable presence in the energy wholesale market in the UK. While BWOC Ltd will formally rebrand to MB Energy Ltd, Mabanaft Ltd. will keep its current name in addition to using the new brand.
“BWOC Ltd has built a strong reputation over many years as a trusted nationwide bulk fuel supplier in the UK - valued for its reliability, personal service and deep understanding of customers’ operational needs,” says Amy Jones, MD of BWOC. “We are proud to be aligning more closely in our external identity, while continuing to deliver the dependable, customer-focused service we are known for.”
“Mabanaft Ltd has long been a trusted partner to customers across the UK, delivering tailored fuel solutions supported by deep market expertise,” adds Caroline Watkins, Regional Head UK at MB Energy. “As part of MB Energy, this strength becomes even more visible, reinforced by a broader network and shared expertise across the group.”
Respect for a strong legacy
Weston-super-Mare-based BWOC Ltd can look back on an impressive development: since its foundation in 1982, it has grown steadily to become a company that now operates UK-wide, serving bulk fuel users ranging from agriculture and small and medium-sized enterprises, to hauliers, re-sellers and the public sector. Its services range from heating oil and diesel sales to AdBlue and tank telemetry, to supporting the industry’s energy transition effort by providing Renewable Diesel (HVO) and carbon compensation services among others.
London-based Mabanaft Ltd can look back on a proud and longstanding history. While the company was formally founded in London in 1964, its roots trace back to 1947 – the moment that marked the beginning of Mabanaft’s story in Hamburg, Germany. Since then, Mabanaft Ltd has grown into a trusted supplier serving a broad range of commercial and industrial customers across the UK. Its portfolio spans the supply and trading of diesel, gasoil and gasoline, as well as supporting customers through the energy transition with tailored supply solutions, underpinned by deep market expertise and international backing.
“With MB Energy we have established a clear and unified presence in the market – one face to the customers, while keeping our strong regional presence. This enables us to provide a wide variety of products and solutions from a single source. We offer reliable, worry-free energy today and expand our product portfolio with future-oriented energy solutions to meet our customers’ needs of tomorrow,” emphasises André Cardoso, SVP Sales & Marketing at MB Energy. “We are delighted that the energy, experience, expertise and strong sense of responsibility which the employees at BWOC Ltd and Mabanaft Ltd have shown over the years will now be channelled into a strong future under the MB Energy brand.”
Together into the future
BWOC Ltd and Mabanaft Ltd now also operating under the joint brand is part of MB Energy’s overarching brand strategy, which will see more than 50 individual brands from the former Mabanaft Group brought together under a strong shared identity. For BWOC Ltd and Mabanaft Ltd the new brand identity is part of a larger integration effort which brings not only a visual change, but also a clear shared commitment to customer focus, innovation and a secure, future-oriented energy supply, while maintaining local workforce and customer proximity.
MB Energy stands for a decentralised and flexible supply infrastructure supported by strong regional presence such as the respective former UK wholesale companies. These companies, their people and their customer relationships are a core part of the group – and they too will now benefit from the new brand identity and the resulting increased visibility and strength.
New brand – same attitude
While the brand and the design are new, the values are not. The spirit of partnership, reliability, and expertise which has defined BWOC Ltd and Mabanaft Ltd over the decades remains the same. Under the MB Energy brand, these strengths will continue to guide the business – now with greater visibility, scale and ambition for the future.
About MB Energy
MB Energy, founded in 1947 and headquartered in Hamburg, is an independent, integrated energy company with operations across Europe, the United States, and Singapore. The company engages in the import, storage, distribution, and marketing of petroleum products, LPG, chemicals, and biofuels. With decades of industry experience and forward-looking approach, MB Energy plays an active role in the global energy landscape and supports the transition to lower emissions fuels through the development and provision of future-oriented alternatives.
