“Petronord has been setting standards for many years – as an attractive partner for companies in the energy sector, offering bespoke investment and cooperation models, and also as a reliable employer in the regions. As part of MB Energy, this strength will now be much more visible through its local presence,” says Lennard Schneider, Director of Last Mile Energy at MB Energy. “We are proud to be moving closer together in our public image as we continue this success story.”
Appreciation for a strong legacy
Hamburg-based Petronord GmbH can look back on an impressive track record: since its foundation in the late 1990s, it has been on a continuous growth trajectory and, as a holding company, is now active on behalf of numerous companies in the end-user energy sector in Germany, Austria and Sweden. Its range of services extends from heating oil and diesel trading, through lubricants and wood pellets, to professional energy solutions and, amongst other things, bitumen trading.
“Over the decades, the staff of the Petronord Group have built up strong companies – with a clear focus on customer proximity, a high level of technical and sales expertise, and a strong sense of responsibility. We would like to express our sincere thanks to them for this,” emphasises André Cardoso, SVP Sales & Marketing at MB Energy. “We are delighted that this energy, experience and excellence will now be channelled towards a strong future under the new MB Energy brand umbrella.”
Together into the future
The rebranding of Petronord is part of MB Energy’s overarching brand strategy, under which more than 50 individual brands from the former Mabanaft Group are being brought together under a strong shared identity. For Petronord and its subsidiaries, the new brand identity is part of a comprehensive integration process that brings not only a visual change but also a clear shared commitment: to customer focus, innovative strength and a secure, sustainable energy supply, whilst maintaining a local workforce and close ties with customers.
MB Energy stands for a decentralised and flexible supply structure, underpinned by a strong regional presence such as that of the former Petronord companies. These companies, their people and their customer relationships remain a central part of the group – and they too will benefit in the near future from the new brand identity and, consequently, even greater visibility and strength. Initially, the rebranding of the individual companies within the Petronord Group will begin with a co-branding phase.
New brand – same ethos
The new name brings with it a fresh design, a modern logo and a clear vision – the spirit, expertise and partnership-based approach that Petronord has always stood for are part of this and will be preserved. MB Energy is delighted to be actively shaping this transformation together with the regional companies – whilst continuing to foster the strengths of each individual organisation.
About MB Energy
MB Energy, founded in 1947 and headquartered in Hamburg, is an independent and integrated energy company with operations in Europe, the United States and Singapore. The company is active in the import, storage, distribution and marketing of petroleum products, liquefied petroleum gas (LPG), chemicals and biofuels. With decades of industry experience and a forward-thinking approach, MB Energy plays an active role in the global energy landscape and supports its customers in the transition to lower-emission energy sources by developing and providing future-oriented alternatives.
