This brings together long-standing expertise, regional strength and customer focus under a single, forward-looking brand. This is the next step towards establishing MB Energy as a clear, recognisable brand in the UK energy wholesale market. Whilst BWOC Ltd will officially change its name to MB Energy Ltd , Mabanaft Ltd will retain its current name and also use the new brand.
“Over many years, BWOC Ltd has built up an excellent reputation as a reliable, nationwide fuel supplier in the UK – valued for its reliability, personalised service and comprehensive understanding of customers’ requirements and needs,” says Amy Jones, Managing Director of BWOC. “We are proud to be aligning our public image more closely whilst continuing to provide the reliable, customer-focused service for which we are known.”
“Mabanaft Ltd has long been a trusted partner for customers across the UK, offering bespoke fuel solutions based on in-depth market knowledge,” adds Caroline Watkins, Regional Head UK at MB Energy. “As part of MB Energy, this strength is even more evident, reinforced by a more extensive network and the combined expertise of the entire group.”
Appreciation for a strong heritage
Weston-super-Mare-based BWOC Ltd can look back on an impressive track record: since its foundation in 1982, the company has grown steadily and now operates nationwide. It supplies large-scale fuel consumers, including agricultural businesses, small and medium-sized enterprises, hauliers, wholesalers and the public sector. Its services range from the sale of heating oil and diesel, through AdBlue and tank telemetry, to supporting the energy transition in the sector, including the provision of renewable diesel (HVO) and CO₂ offsetting services.
London-based Mabanaft Ltd can look back on a proud and long-standing history. Although the company was officially founded in London in 1964, its roots date back to 1947 – when Mabanaft was established in Hamburg. Since then, Mabanaft Ltd has developed into a trusted supplier serving a wide range of commercial and industrial customers across the UK. Its portfolio includes the supply and trading of diesel, gas oil and petrol, as well as supporting customers through the energy transition with bespoke supply solutions based on in-depth market knowledge and international support.
“With MB Energy, we have created a clear and unified market presence – a consistent brand image for our customers, whilst maintaining a strong regional presence. This enables us to offer a wide range of products and solutions from a single source. We already provide our customers with a reliable, worry-free fuel supply and are expanding our product portfolio to include forward-looking energy solutions to meet the needs of tomorrow,” emphasises André Cardoso, SVP Sales & Marketing at MB Energy. “We are delighted that the energy, experience, expertise and strong sense of responsibility that the staff at BWOC Ltd and Mabanaft Ltd have developed over the years are now being channelled towards a strong future under the MB Energy brand.”
Moving forward together
The fact that BWOC Ltd and Mabanaft Ltd are now also operating under the shared brand is part of MB Energy’s overarching brand strategy, under which more than 50 individual brands from the former Mabanaft Group are being brought together under a strong shared identity. For BWOC Ltd and Mabanaft Ltd, the new brand identity is part of a comprehensive integration process that entails not only a visual change but also a clear shared commitment: to customer focus, innovation and a secure, sustainable energy supply, whilst maintaining a local workforce and close ties with customers.
MB Energy stands for a decentralised and flexible supply structure, underpinned by a strong regional presence such as that of the two wholesale companies in the United Kingdom. These companies, their people and their customer relationships are a central part of the Group – and they, too, now benefit from the new brand identity and, as a result, even greater visibility and strength.
New brand – same ethos
Whilst the brand and design are new, the ethos remains the same. Values such as partnership, reliability and expertise, which have characterised BWOC Ltd and Mabanaft Ltd for decades, remain unchanged. Under the MB Energy brand, these strengths will continue to shape the business – now with greater visibility, reach and ambitions for the future.
About MB Energy
MB Energy, founded in 1947 and headquartered in Hamburg, is an independent and integrated energy company with operations in Europe, the United States and Singapore. The company is active in the import, storage, distribution and marketing of petroleum products, liquefied petroleum gas (LPG), chemicals and biofuels. With decades of industry experience and a forward-thinking approach, MB Energy plays an active role in the global energy landscape and supports its customers in the transition to lower-emission energy sources by developing and providing future-oriented alternatives.
